1) Convergence
happens in the communication and media fields because of individual consumers
and the way they communicate and interact through social media.
The two
conditions that lead to convergence are corporate strategies and consumer’s
active participation.
2) The three
different kinds of digital convergence discussed in the article are media
convergence, participatory culture, and collective intelligence.
Media
Convergence is when every important story gets told, every brand gets sold, and
every consumer gets courted across multiple media platforms.
Participatory
Culture represents a cultural shift, as consumers are encouraged to seek out
new information and make connections among dispersed media content.
Collective
Intelligence is when everyone puts together what they know and combine it.
3) The cultural
and social impacts that digital convergence has in addition to technological
changes are being able to connect with people whenever or wherever you are
either good or bad. For example in the chapter the author uses the example of a
couples that stay in contact all the time even though they might be miles away.
They eat together, sleep together, wake up together, etc. because of their
access to technology. Another example the author uses is a bad way that this
technology can be used. Like teens using their phones to record people doing bad
things while intoxicated and then putting them up on the Internet for everyone
to see.
4) The new media
does not displace the old media in the history of media development because
each old form of media had to coexist with the emerging media. Their functions
are shifted by the introduction of the new technologies.
5) The top-down
corporate level and bottom-up grassroots level changed the traditional concept
of media consumption by building more relationships between consumers and media
producers.
6) For
journalism professionals it means that they need to adapt to the fast changing
technology. One machine can control most jobs, which means fewer jobs for
everyone.
